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A Team with Passion for Integrating Science, Operations, Planning and Design

Jeff Shulkin
Principal, Founder
Human Geneticist, Laboratory Professional, Designer

Jeff brings Biomedical Research experience to Laboratory Planning and Design. He served on UCLA Human Gene Mapping Research Teams, resulting in multiple peer-reviewed publications.

Jeff also brings decades in Clinical Laboratory Operations. He led a diverse staff of 250 as Manager of Cellular Pathology at Kaiser Permanente, Southern California Regional Reference Laboratories. His role required providing Esoteric Laboratory Testing to 11 Medical Centers (4,400 Beds) and hundreds of Clinics. He managed both Testing and Support Departments.

He has led more than 2 million sf of Laboratory Planning and Design projects ranging from 1,000 SF to 238,000 SF nationally and internationally. Jeff is noted for combining his first-hand experience in diverse laboratory environments with innovation, analytical planning & design methodologies and personal collaboration with clients. He merges Science, Operations, Planning and Design into architectural concepts in concert with natural systems, resulting in highly efficient, fluid laboratories.

EDUCATION:

Bachelor of Arts, Biological Sciences
Indiana University

Master of Science,
Human Genetics and Genetic Counseling Rutgers University

PREVIOUSLY HELD POSITIONS:

Harbor/UCLA Medical Center, Division of Medical Genetics, Dept. of Pediatrics, Carson, CA

Staff Research Associate: Biomedical Research & Clinical Cytogenetics

Regional Reference Laboratories, Kaiser Permanente, North Hollywood, California

Manager, Cellular Pathology

Priscilla Cherry
Vice President, Laboratory Planning & Design
Healthcare Executive, Laboratory Professional, Designer

Priscilla is an experienced Healthcare Executive in Laboratory Medicine with more than forty years achievement as a healthcare professional. Key competencies include healthcare operations including managed care, process improvement employing LEAN techniques, Laboratory Planning & Design, financial, and business acumen and strong adaptive leadership skills. Adept at providing continuity and consistency of laboratory care across complex environments. Morph’s clients benefit from her service to professional organizations including:

Board Chair – The Blood Connection
American Association of Clinical Chemistry
Clinical Laboratory Management Association
American Association of Blood Banks
Women Business Leaders of the U.S. Health Care Industry Foundation
Executive Sponsor, Diversity Program – Fairview Health Services

EDUCATION:

Bachelor of Science, Medical Technology Medical College of South Carolina

Master in Business Administration
Weatherhead School of Management
Case Western Reserve

Certificate, LEAN Healthcare
Michigan College of Engineering
University of Michigan

PREVIOUSLY HELD POSITIONS:

Kaiser Permanente, Cleveland, Ohio

Regional Laboratory Administrator

Premier, Inc., Charlotte, North Carolina

Director of Laboratory Consulting

Fairview Health Services, Minneapolis, Minnesota

President, Laboratory Services

Mission Health System, Asheville, North Carolina

System Executive Laboratory Director

System Vice President, Laboratory & Courier Services